If you were a multimillion dollar corporation, you would spend millions preparing to launch a new company.  They are looking to find how their product lands with customers and which customers are going to buy it more. 

Small businesses need that information too, but we do not have to spend that level of money to do it...our secret?  Farmer's markets.

Farmer's markets give you the opportunity to interact directly with customers and get feedback. You can evaluate how customers respond to your product and who is drawn to your food (because not everyone will be, which is OK).  This will allow you to expand into the right areas later to find exactly those customers and grow your business

This course teaches you the techniques to be successful in a farmer's market with your unique company and brand and how to use that to your full advantage to grow your company. Presented by Debra Moser, owner of Central Farm Markets.